Portrait of Kasia Flood standing in front of a mountain mural she painted with new nursery

Hi there,
I'm Kasia Flood.

I'm a digital marketer, designer, and storyteller, who thrives at the intersection of creativity and data.

A bit about me...

For over a decade, I've been scaling marketing functions, building brands and launching new products within the tech sector. I love what I do and am always searching for new ways to grow. I have a Global MBA, a Bachelor of Literature and a mild obsession with collecting business books.

I'm currently the Marketing Director at the award-winning fintech Trading Central where I've built the function from the ground up. Today, I'm proud to lead a talented, global team driving long-term strategic value through brand management, PR, demand generation, and product marketing.

Marketing strategy illustration depicted by a knight chess piece and a tactical chart
Marketing Strategy
illustration depicted a brand with a metal and ribbon
Brand Identity
Storytelling  illustration
Key Messaging
Illustration depicting content distribution with a megaphone above a rising bar chart
Content Distribution
Illustration depicted web design with pencil and ruler crossed over in front of a desktop computer
Web Design

Professional Experience

Work

Trading Central
Marketing Director (& earlier roles)
June 2016 - Present
Canadian Centre for Women's Empowerment
Marketing & Design Consultant (Volunteer)
January 2024- Present
AGAT Laboratories
Digital Marketing & Design Associate
Sept. 2014 - Feb. 2016
Stone Source
Marketing & Graphic Design Coordinator
June 2013 - August 2014

Education

University of Aberdeen
Global MBA
Masters Degree, 2023
Algonquin College
UX & Mobile Design
Certificate, 2021
Algonquin College
Digital Analytics
Certificate, 2019
Athabasca University
English Literature
Degree, 2018

Skills & Expertise


Brand Identity

Web Design

Business Strategy

Campaign Planning

Marketing Automation

While I love what I do, I'm more than my job.

In 2019, I married my childhood next-door-neighbour and today, we proudly parent two kiddos and giant golden retriever.

I've been an avid writer and artist since childhood. Outside of work, you'd be hard-pressed to find me not doing one, even if it's just doodling on a spare page, jotting down story ideas or continually redesigning this site. Recently, I’ve been funnelling my hobbies into a children’s book series that celebrates imagination.
Passion Projects
An illustrated vinyl cover

Album on repeat

Surface Sounds,
Kaleo
Illustration of a stack of books

hobby read

The Bands of Mourning
Illustration of two vintage cameras

Things I collect

Vintage Cameras
& Vinyls
An illustration of a small book with stars

work read

Contagious,
Jonah Berger
Illustration of a watercolour painting in progress

latest obsession

Painting with
Gouache
Illustration of a canoe with trees in the background

Favourite Place

Cottage with
Family
chevron-up