This first step explores the raison d’étre of the project, clarifies its goals and sets key performance indicators (KPIs).
2
Crowd
Determine the audience best equipped to help you achieve your objectives. The more focused your are here, the more compelling your final output will be.
Structure
3
Collect
Conduct relevant research from both internal and external sources to ensure proper market alignment and build out detailed target personas for your audience.
4
Capture
Draft key messages such as why your audience cares, how to grab their attention and how to convince them.
produce
5
Create
Here’s where 80% of the magic happens- It’s time to let the designers and content creators work side-by-side on the best way to convey the messaging. The result? A compelling publication-ready project.
6
Clarify
Monitor project KPIs, review how actual consumption aligns with those intended and to make the adjustments required to optimize performance.
3 Pillars to Success
1
Branding
Finding your business’ true north from determining a clear target audience, establishing competitive and differentiated position, and creating an identity they’ll recognize and remember.
2
Digital Presence
Compelling websites Lead funnels that convertContent strategy CRMSupportive collateral
3
Discoverability
All roads lead to... your website, or they will when you have a solid content distribution plan, are focussing your efforts in the right outreach channels and amplifying your message through automation.
