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Aligning What’s Said,
Designed & Delivered.‍

Fast growth stalls when a company’s story drifts from its vision and offerings. I turn fragmented efforts into a clear, scalable narrative that aligns teams, and drives execution.
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Hi there,
I'm Kasia Flood.

I’m the face behind True North Digital and I'm a designer, marketer, and storyteller based in Ottawa. I sit at the intersection of UX, product marketing and brand management, helping companies build cohesive brands and launch new products. For over a decade, I’ve scaled marketing functions, aligned cross-functional teams, and turned complex offerings into clear, actionable experiences.
Get to know me

I truly love my work.

Here's a quick look at the projects I'm proud to have recently had a hand in shaping and bringing to market.
Recent Work
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M&A brand Strategy

Trading Central

Repositioning a global leader in market analytics following a major acquisition and product-line extension.
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Demand Gen & Brand

Digital Wealth Events

Establishing a new, global brand to facilitate high-level dialogue and networking amongst senior industry leaders.

My favourite type of projects

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Marketing Strategy
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Brand Identity
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Key Messaging
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Content Distribution
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Product Design

Recent insights

Lessons from decade of designing, launching & aligning
Read All

Five Quintessentially Human Tactics to Stand Out in Today’s AI Era

Generative AI offers an undeniable edge—but knowing how to maximize its potential (or when not to) is the real challenge. The answer? Good old-fashioned human intelligence.
Kasia Flood
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11/16/2024

Webflow Vs Wordpress: Which is best for establishing a brand?

Which website best enables you to deliver value within the simplest and most positive experience?
Kasia Flood
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6/3/2024

Seven Deadly Brand Guide Sins

Avoid (and solve!) these common brand guide weaknesses
Kasia Flood
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5/23/2024

While I love what I do, I'm more than my job.

I've been an avid writer and artist since childhood. Outside of work, you'd be hard-pressed to find me not doing one, even if it's just doodling on a spare page, jotting down story ideas or continually redesigning this site. Recently, I’ve been funnelling my hobbies into a children’s book series that celebrates imagination.

In 2019, I married my childhood next-door-neighbour and today, we proudly parent two kiddos and giant golden retriever.
My Art

I love what I do and enjoy connecting with like-minded professionals.

Get in touch.

Building Brands with Direction

True North Digital is where creativity and strategy meet for exceptional results.

Recent Blogs

Five Quintessentially Human Tactics to Stand Out in Today’s AI Era

Webflow Vs Wordpress: Which is best for establishing a brand?

Supporting the Intrinsic Link between Culture, Collaboration & Creativity with UD Workplace Policies

Quick Links

Home

About Me

Marketing Blog

Story-first Approach

Recent Work

© Kasia Flood 2024