Corporate Acquisition Rebrand
An award-winning research house needed an updated brand strategy to raise awareness for new capabilities following a major acquisition and product-line expansion.
The Project
Background
Trading Central had seen substantial growth in a short time span- following the acquisition of a development house, the company integrated multiple new technologies, expanded their product suite, and entered several new markets.
Challenge
The industry still saw the legacy Trading Central- a European leader in niche analyst research. Shifting their perception and driving awareness for their expanded value proposition required a brand refresh.
The Deliverables
I lead the team responsible for
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