Building a Global Events Brand

Facilitating a global network of leaders to move the industry forward by discussing emerging trends, share experiences and decompress the latest research.
digitalwealthevents.com
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2023

The Project

Background
Following ten years of industry acclaim, it was time for the Online Broker Summit to evolve... Its brokerage audience was changing amid new app entrants, a convergence of digital wealth services and a growing appetite for AI capabilities. At the same time, the host Trading Central was looking to expand its earned media and industry relationships.
Problem
The industry still saw the legacy Trading Central- a European leader in niche analyst research. Shifting their perception and driving awareness for their expanded value proposition required a brand refresh.  

The Deliverables

I lead the team responsible for

chess
Brand Strategy

Website Build
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Inbound Funnel
award
PR Strategy

Launch Campaign
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Event Planning

Launch Campaign

Launch Campaign
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Web Design

Collateral Design

Brand Strategy

Content Marketing
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Awards Research
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Speaker Planning

A multi-event brand built to grow

Following the pandemic, virtual events had become an integral part of Trading Central's event line up. The new Digital Wealth Events brand was built to facilitate this hybrid line-up with three unique variations. Discover the rebrand announcement here.
Full Digital Wealth Events Logo

Intimate round table & reception events

Purple Digital Wealth Logo variation
Purple Digital Wealth "W" Logo variation

Large flagship event inspired by the Online Broker Summit

Blue Digital Wealth Logo variation
Blue Digital Wealth "W" Logo variation

Virtual events & webinars

Green Digital Wealth Logo variation
Green Digital Wealth "W" Logo variation

Building the future of digital wealth, together.

A new website was built to act as a year-round home for industry insights and new registration.
Visit Site

An award ceremony celebrating excellence in the investing space

To showcase Trading Central's position as an unbiased thought leader, the Chicago 2023 event became the first to feature a North American award ceremony. Ahead of the event, I worked with leading industry experts to determine an unbiased ranking system and judge panel for seven award categories. My team researched all applicable service providers and uploaded their details within a private platform for judges to submit their scoring.

Read the press release announcing winners here.  
Judge panel from the first Digital Wealth Awards in 2023 Visit Award Site

Launched in Chicago in 2023

The first event hosted under the new DWE umbrella was held in Chicago, May 24-26 with over 40 leading brands. The three day event featured two keynote speakers, three panel sessions, two live product launches and a variety of networking activities. Discover the full itinerary here.
Discover Key Findings

Marketing case studies

Let's dig deeper

Want a closer look at the impact T.North's brand and campaign strategies can have on your business?

I love what I do and enjoy connecting with like-minded professionals.

Get in touch.
© Kasia Flood 2024
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