Building an Industry Event

Transforming an annual customer event into a recognizable industry forum for senior leaders.
digitalwealthevents.com
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2009

The Project

Background
Despite the rising prominence of online investing, the brokerage community lacked a B2B forum to discuss emerging trends and technologies. Trading Central had an established background hosting events- the Online Broker Summit had begun in 2009, but it was restricted to existing customers and lacked a formal growth strategy.
Challenge
To elevate the existing event into a premium industry brand that generated demand for Trading Central without a drastic increase in hosting costs.  

The Deliverables

I lead the team responsible for

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Brand Strategy

Website Build

Thought Leadership Content
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Logo Design

Email Drip Campaign
desktop
Web Design
microphone
Speaker Planning
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Sponsorship Packages

Print Collateral Design
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Brand Strategy

Moving forward together

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I was responsible for the creative direction for three consecutive events (2016-2019)

An event theme inspired by the unique architecture of the venue

Online Broker Summit 2019 social graphic
The exterior of the Viceroy Hotel in ChicagoThe main floor restaurant of the Viceroy Hotel in Chicago
Sample of marketing materials created to support the eventProfessional shot through the audience of the 2017 market trends panelSupporting collateral from the 2019 Online Broker Summit in ChicagoBanner stands from the 2017 eventMockup of key findings insights derived from the eventMarket TrendsFinancial Evolution

Marketing case studies

Let's dig deeper

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© Kasia Flood 2024