To signal change, we reversed the visual identity norms we saw within the financial sector and fused key product and brand visuals. The result? Hot pink gradients, bubbly graphics and interactive web visuals that visitors would actually enjoy interacting with.

We knew the simplicity of minimizing text was a huge driver in Buzz's commercial appeal and looked to mimic this within associated promotional materials. Our primary landing page sought to communicate value and meaning as concisely as possible, starting with animated visuals and progressing to embedded teasers and interact with the product.